Ditch

The Frankenstein Voice

Keep your copy tight, on-brand, and consistent with a simple guide that makes your whole team sound like one person.

You’ve got smart people across sales, product, marketing, and leadership, but somehow, when it comes to messaging, things get… muddy.

One page says one thing. Another page? Totally different tone.

It happens more often than you think!

This guide helps you cut through the noise and build clear, unified messaging that actually sticks.

Inside, you'll find:

✅ A six-step framework to align your messaging across channels and teams
✅ The Down To Earth Marketing Messaging Guide that you can use as an example when building your own
✅ Practical tips and easy hacks to create a simple guide that people actually follow

No long-winded brand bibles. No fluff.

This guide is for you if…

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Simple messaging frameworks that make your copy instantly clearer and more persuasive.
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The exact elements your messaging needs and what you can stop overthinking.
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How to write a value proposition that actually sticks.
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The two questions every messaging pillar should answer.
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The formula for the perfect content mission statement.

Let’s chat

Messaging guides like this are part of the strategy work we do with clients who want content that actually connects.

We can tell you more about that in a free, no-obligation call.