Basically everything you’d expect (and a few you might not):

• Blog posts (short or in-depth)

• Long-form articles

• Case studies

• White papers

• LinkedIn posts

• Product pages

• Thought leadership

If your audience reads it, we probably write it. We don’t put you in a box. Together, we determine what you need and we’ll commit to what we know we can execute.

After you okay the topics we suggest, our process looks like this:

1. Research
   We talk to your experts, dig through your internal docs, and layer in our own competitive and industry research. No guesswork.
   

2. Briefs
   Our briefs are thorough. Like, actually helpful thorough. You’ll know what to expect before the writing starts. Want to approve the brief before we write? Great. Don’t care? That’s fine too.
   

3. First Draft 🎉
   We deliver a strong first draft. Not a "this still needs major work" placeholder.
   

4. Edits & Reviews
   We run it through three rounds internally:
   – For clarity and flow
   – For tightening and trimming
   – For ✨ polish and punch ✨
   

5. Social Posts
   We prep the social collateral alongside the content, so your posts aren’t an afterthought.
   

6. You Review
   You give us feedback. We do one last round of edits. Everyone wins.
   

7. Go time
   We help you get it live, loud, and in front of people who care.
   

We don’t believe in one-size-fits-all packages. We believe in mutual clarity and actually delivering what we say we will.

Our winning formula is 50% strategy and 50% clever copywriting.

During the kick off we chat with various members of the company, review internal marketing materials and research the state of the content landscape for your competition.

At the end, we have 3-4 themes that we recommend you cover. Then, we create topics under those themes.

All of this work makes sure we answer your audience’s questions, concerns and struggles while offering information your team already knows is important. Best of all, we aim to give your readers information they are not likely to find with your competitors.

Or at least it won’t be written quite as well.

Here is what it might look like:

Week 1: We get on a kick off call, establish goals, and confirm where we want to put efforts of scope (ToF, MoF, BoF). After this call, you introduce us to the internal team, share internal documentation (buyer personas, pain points, pitch decks, product marketing materials, sales collateral, successful content you've put out). Inundate us with whatever you think would be helpful.

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Week 2-3: We hold interviews, sift through everything you shared with us, and begin creating the first content drafts.

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Week 4: We use the last week of the month to work on the first article we’ll send over your way.

Yes. All content follows best practices for optimising organic search. If you don’t have an SEO strategy and/or would like to publish content in combination with technical search engine optimisation, we can offer that too.

During the kick-off, we identify the platforms that your audience uses most often and trusts the most. We have expertise with all social platforms including LinkedIn, Reddit, TikTok, Pinterest, Instagram, Facebook and X.

Once we have identified the go-to platforms, we research how your direct competitors approach each one and if there are missed opportunities for content that will quickly grab the attention of your audience. We also observe how your ICP (ideal client persona) behaves on the platforms - what do they like, how do they talk, and what questions are they asking.

Only after all of this research do we start creating supporting social content. We can take care of scheduling, posting and engagement too. As part of your monthly analytics report, you’ll also receive data on how these posts are performing and the amount of traffic you are generating through social.

It is highly recommended that you combine this with the thought leadership service we offer.